Who We Are

Our name, SLF, pronounced self, is short for Style for Leisure and Fitness - and we are on a mission to make you feel good inside and out.

Our commitment to you is to create pieces that you’ll fall in love with and never want to take off. We promise to keep comfort and quality at the forefront of everything that we design so you will want to (and can!) wear SLF all day, every day. We’re focused on empowering you to look and feel good, no matter what you’re going through or where your day takes you. We want our clothes to inspire you to live your best life whether you're hitting the gym, running errands, or just lounging at home. 

All SLF products have quotes embroidered or screen printed on them to stay true to our belief  in the power of positivity, support, and self-expression. We know that quotes aren’t going change your life, but they will empower you to take action. And they might not change the world… but they will inspire you to try. 

We're excited to share this project, and our passion for comfort and motivation, with you! Follow us for updates on our launch, we’re happy to have you here!

Our Values

Quality & Comfort

Comfort is non-negotiable for us. We understand that when you feel good, you radiate confidence. That's why we prioritize the use of high-quality fabrics that feel like a hug. From soft, breathable materials to ergonomic designs, every stitch is made with your comfort in mind.


We believe that fashion has the power to unite and uplift. Our mission is to celebrate the beauty of every body - regardless of size, shape, color or background. We offer a wide range of sizes, ensuring that everyone can find their perfect fit and feel confident in their own skin.

Positivity & Support

It’s not just about appearances; it's about fostering a positive mindset. Each garment is carefully crafted with uplifting messages or affirmations, reminding you of your inherent worth and potential. Our clothing serves as a daily dose of motivation, empowering you to chase your dreams, overcome obstacles, and embrace your true self.


We believe in the power of community. Through our clothing, we aim to foster a sense of belonging and unity among our customers, reminding them that we are all in this together. 

But our commitment to community goes beyond words. We are dedicated to making a tangible difference in the lives of those in need. We believe that fashion has the ability to spark change. That's why we donate $1 from every item sold to a charitable organization. For our first launch, we are partnered with Friends For Good, a Philly-based organization that supports their neighbors in need through their efforts in fundraising, volunteering, and raising awareness for these main areas of focus: Eliminating Hunger, Supporting Children in Crisis, and uplifting the Philadelphia community. Read more about FFG here.

Together, we can create a world where fashion is not just about looking good, but also about doing good. Join SLF and be a part of a community that values giving back. Let's make a difference, one order at a time!